Overall, the design and produces batik motif Alleira new type. Modern, elegant and eye-catching. This motif makes the product very easy to spot Alleira. Since the first appearance, immediately kicked motif Alleira public fashion lovers in Indonesia. Less than one year, this product has become a brand of its own to mention modern batik. Because of its popularity is the one that created a lot of similar products as batik alluran.
Although widely imitated, these products remain unshaken. By relying on quality and originality, Alleira still able to survive in the Indonesian fashion market. Even more firmly. One of the advantages of this product is due to Alleira always made on quality materials such as handloom silk, satin and chiffon. And the whole collection was made in limited quantities or limited edition. This is what makes the whole design is very personal Alleira and elegant.
Once recognized by UNESCO, officially became a batik legacy 'world' which will be known and seen its development by the whole world. This Moment, according to data from the Ministry of Trade of Indonesia has made archipelago stretching batik trade has increased quite significantly.
The existence of this Batik Alleira arguably quite exciting market Indonesian batik. Since then, more and more people know and love batik. Batik clothes are now in use is no longer simply because there is a ceremony or a wedding, but has expanded to all events. Now, the people of Indonesia likes to wear batik anywhere and anytime. These developments show that batik has got the right place in the style of dress of society.
After the domestic market excited, Alleira began expanding overseas. Since 2008, Alleira has started to begin with opening the first branch in the heart of the world trade center, Singapore. By opening a boutique in Singapore, Alleira Batik comprehensive targeting international markets leibh further.And slowly but surely, Alleira began to export to foreign countries, through the door Singpure.
Ministry of Trade of Indonesia stressed that the Indonesian batik break into the global market means that Indonesia has been able to raise the brand image of Indonesian batik.
Based on data from the Ministry of Commerce, the realization of Indonesian batik exports to several countries in the world in the period 2004-2008 showed a positive trend in 2005 despite the decline.
Indonesian batik exports began to increase in 2006 to 14.26 million dollars, 20.87 million dollars into the US in 2007 and became 32.27 million US dollars in 2008.
Realization of batik exports during the period January to November 2009 reached the value of 17.35 million US dollars. Indonesian batik export destination countries include the United States, Belgium, France, Britain and Germany.
Being a modern batik quality brand at home and abroad, has become the main target Alleira batik. In the future, the company is working to develop the batik industry with plans to open as many branches branches abroad.
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